Amiri
‘Character. Individuality. A bit of irreverence and fun in everything’ is how Mike Amiri describes his eponymous label, producing collections inspired by California’s laid-back charm. Before launching his brand in 2014, the Hollywood native designed clothing for musical artists inspired by retro Americana style – a creative philosophy that echoes throughout collections today. Embrace AMIRI’s Los Angeles-influenced aesthetic through bohemian patterns such as tie-dye, paisleys and bandana motifs splashed across knitwear, dresses and accessories, as well as footwear designed in honour of the city’s iconic basketball scene.
